Chuck E. Cheese Unveils 'Chuck’s Arcade' at Eastview Mall, Bringing Retro Gaming and Animatronics to Upstate New York
- Niagara Action
- 1 day ago
- 2 min read
Adults and arcade lovers in the Rochester region now have a new place to play. Chuck’s Arcade, the latest entertainment concept from Chuck E. Cheese, has officially opened inside Eastview Mall in Victor.
This new location, which quietly launched this week, is part of the company’s nationwide rollout of adult-oriented arcades, revamping nostalgia with a mix of classic games, modern gaming technology, and a retro vibe.
According to a Chuck E. Cheese representative, Chuck’s Arcade took over the former Fun Spot Arcade space in Eastview and has been completely re-themed to reflect the new brand identity.
“Chuck’s Arcade is our way of celebrating the spirit of arcade gaming with a modern twist,” said a company spokesperson.
“We’re thrilled to bring this experience to Victor as part of our first wave of locations.”
The Victor spot is one of only nine Chuck’s Arcade locations currently open across the United States, and the only one in New York.
The concept was first announced by Chuck E. Cheese at the end of June as an expansion aimed at a slightly older audience.
Inside Chuck’s Arcade, guests will find a variety of classic titles such as Ms. Pac-Man, Mortal Kombat, Donkey Kong, and Galaga, alongside newer, immersive games and experiences.
In a nod to the brand’s quirky past, vintage Chuck E. Cheese animatronics also make an appearance.
After experiencing the arcade, one patron said, "It brings back memories, but it’s definitely not the kids’ pizza place I remember. This is a totally new experience."
Though the location doesn’t serve food like the original Chuck E. Cheese restaurants, it does include prize redemption games and a wide variety of arcade challenges.
There’s also Chuck-themed retro merchandise, candy, and novelty items.
Currently, there’s no word on whether more Chuck’s Arcade locations will open in New York, though the company has hinted at expansion.
“Our plan is to keep growing this concept where we know there’s strong interest,” the spokesperson added. “We’re listening to our fans.”
Chuck’s Arcade at Eastview Mall
300 Eastview Mall Drive, Victor, NY
Chuck E. Cheese Unveils 'Chuck’s Arcade' at Eastview Mall, Bringing Retro Gaming and Animatronics to Upstate New York