Steelbound Brewery Plans New Location in Downtown Niagara Falls

Downtown Niagara Falls is set to gain a new attraction as Steelbound Brewery & Distillery prepares to open a location inside the Sheraton Niagara Falls at 300 3rd Street. The upcoming site will mark the sixth for the Ellicottville-based brand, which already operates in Ellicottville, Springville, Dunkirk, Williamsville, and Pahrump, Nevada.

The new brewery will occupy the former TGI Friday’s and Torrent Bar & Restaurant within the Sheraton.

Operated as a franchise by the hotel’s owner, American Niagara Hospitality, renovations are scheduled to begin by the end of October with an opening anticipated in late March, 2026.

The brewery will feature a menu of elevated pub fare such as pizzas, burgers, and pastas, alongside a selection of 44 beer varieties, 12 core offerings and rotating seasonal brews. In addition, the location will produce and serve an array of 30 craft spirits including whiskey, tequila, gin, vodka, rum, and moonshine all made onsite.

This new establishment will join the hotel’s existing lineup of eateries which include Swift Current Eatery, Rainforest Cafe, and Starbucks.

Hotel management had been exploring options for redeveloping the vacant restaurant space before deciding on Steelbound as a fitting addition, offering a more adult-focused option to complement the family-oriented venues already present.

Plans for the brewery include seating for up to 220 guests and an expanded outdoor patio area. While the primary audience during peak tourist season is expected to be visitors, off-season programming is in the works to engage local residents through events and special offerings.

The project is expected to generate 75 to 100 new jobs and carry a development cost between $700,000 and $800,000 fully funded by American Niagara Hospitality.

Future ideas under consideration include revamping the existing At the Falls Arcade with more adult-oriented games, hosting tastings on the hotel’s helium balloon ride, live music events, and potentially launching a new bourbon festival.

A shuttle service linking this Niagara Falls location to other Steelbound sites in Western New York is also being considered, giving guests a broader experience within the region.

Steelbound Brewery Plans New Location in Downtown Niagara Falls