McDonald’s Unveils McDonaldland Meal for Adults with Collectable Souvenir

McDonald’s is taking adult customers on a trip down memory lane with the introduction of its new McDonaldland Meal, a limited-time offering inspired by the brand’s whimsical 1970s fantasy world.

Launching on Tuesday, August 12th, at participating McDonald’s restaurants, the McDonaldland Meal celebrates the fictional world that once starred in the company’s commercials.

The vibrant universe introduced fans to beloved characters like Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese, and the Fry Friends.

“Over the past few years we’ve seen how fans flock to our characters, everyone from Grimace to the Hamburglar. But many, especially the new generation, don’t know that’s just the tip of the iceberg. There’s an entire magical world of McDonaldland filled with characters, places and lore,” said Jennifer “JJ” Healan, McDonald's VP, U.S. Marketing, Brand, Content & Culture.

“And so, for the first time in decades we are taking fans on a trip to McDonaldland with an immersive experience that taps into the past to create the future. It’s a chance for us to give fans a new, modern way to experience this magical world,” Healan added.

Each McDonaldland Meal includes:

1) A Mt. McDonaldland Shake inspired by the vibrant blue “lava” and pink clouds of Mt. McDonaldland

2) Choice of a Quarter Pounder with Cheese or 10-piece Chicken McNuggets

3) French fries

4) A souvenir collectible tin with postcards, stickers, and more

McDonald’s describes the Mt. McDonaldland shake as a nod to the surreal and imaginative landscape from the classic McDonaldland setting.

First introduced in 1971, McDonaldland became a key part of the brand's identity featuring in everything from advertising campaigns to video games and merchandise. With Apple Pie Trees, Hamburger Patches, and a host of zany characters, the world of McDonaldland captivated fans for over two decades.

The McDonaldland Meal is available for a limited time only, while supplies last, at participating locations only.

McDonald’s Unveils McDonaldland Meal for Adults with Collectable Souvenir